Effective Date: May 20, 2019 | Last Updated: May 20, 2026
1. Introduction
AAMCO Colorado (“we,” “us,” or “our”) operates the website aamcocolorado.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect the personal information of visitors to our Site, including the rights of California residents under the California Consumer Privacy Act (“CCPA”) and its amendment, the California Privacy Rights Act (“CPRA”).
By using this Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.
2. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked to you (“personal information”). In the past 12 months, we have collected the following categories:
a. Identifiers
Name, email address, phone number, and IP address — collected when you book an appointment, submit a contact form, or browse our Site.
b. Customer Records Information
Name, phone number, email address, vehicle information, and service history — collected when you schedule an appointment or interact with our service staff.
c. Internet or Network Activity Information
Browsing history on our Site, pages visited, time spent on pages, referring URLs, browser type, device type, and operating system — collected automatically via cookies and analytics tools.
d. Geolocation Data
General location inferred from your IP address.
e. Commercial Information
Service appointments scheduled, services requested or received, and related transaction history.
f. Inferences
Inferences drawn from the above data to understand your preferences and likely service needs.
We do not knowingly collect sensitive personal information such as Social Security numbers, financial account numbers, health data, or precise geolocation.
3. How We Collect Information
We collect personal information through:
- Appointment booking forms — when you schedule a service appointment online (powered by Bookly)
- Contact and inquiry forms — when you submit a question or request
- Cookies and tracking technologies — automatically when you visit our Site (see Section 6)
- Phone calls — call tracking is used via CallRail to improve our service and marketing; calls may be recorded with notice
- Third-party analytics and advertising services — including Google Analytics, Google Ads, Facebook Pixel, and TVSquared
4. How We Use Your Information
We use the personal information we collect for the following purposes:
- To schedule and fulfill service appointments
- To communicate with you about your appointment, vehicle, or inquiry
- To improve our website and user experience
- To send marketing communications (where you have not opted out)
- To measure and optimize our advertising campaigns
- To comply with legal obligations
- To detect and prevent fraud or security incidents
5. How We Share Your Information
We do not sell your personal information for monetary consideration. However, we may share your information in the following ways:
Service Providers
We share information with trusted vendors who help us operate our Site and business, including appointment scheduling software (Bookly), analytics providers (Google Analytics, Google Tag Manager), call tracking (CallRail), advertising platforms (Google Ads, Facebook/Meta, TVSquared), and website hosting providers. These providers are contractually required to use your information only for the services they provide to us.
AAMCO Franchisors and Affiliates
We may share information with AAMCO Transmissions, Inc. and affiliated entities in connection with operating our franchised locations.
Legal Requirements
We may disclose your information if required by law, court order, or to protect our legal rights.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
We do not sell or share personal information about consumers we know to be under 16 years of age.
6. Cookies and Tracking Technologies
Our Site uses cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity. The following third-party services place tracking technologies on our Site:
- Google Analytics & Google Tag Manager — website traffic analysis and tag management
- Google Ads — advertising conversion tracking and remarketing
- Facebook/Meta Pixel — advertising measurement and audience targeting
- CallRail — phone call tracking and attribution
- TVSquared — TV and digital advertising measurement
Many of these technologies involve sharing data with the third-party platforms listed above in a way that may qualify as a “sale” or “sharing” under the CCPA. California residents have the right to opt out — see Section 8 below.
You can control cookies through your browser settings. Disabling cookies may affect some Site functionality.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Appointment and service records are generally retained for up to 5 years. Analytics data is retained per the settings of the applicable third-party platform.
8. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights regarding your personal information:
Right to Know
You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, our business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete
You have the right to request that we delete the personal information we have collected about you, subject to certain exceptions.
Right to Correct
You have the right to request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing
You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, use the “Do Not Sell or Share My Personal Information” link in the footer of our website, or contact us directly using the information in Section 9.
Right to Limit Use of Sensitive Personal Information
To the extent we collect sensitive personal information, you have the right to limit its use to what is necessary to perform the services you requested.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide a different level of service based on your exercise of these rights.
9. How to Submit a Privacy Request
To exercise any of the rights described above, you may contact us by:
- Email: askamechanic@aamcocolorado.com
- Phone: 1-877-79-AAMCO (1-877-792-2626)
We will verify your identity before processing your request. We will respond within 45 days of receipt. If we need additional time, we will notify you within the initial 45-day period.
You may designate an authorized agent to submit a request on your behalf. We may require written proof of authorization.
10. Children’s Privacy
Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us and we will promptly delete it.
11. Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no transmission over the internet is 100% secure, and we cannot guarantee absolute security.
12. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
AAMCO Colorado
Phone: 1-877-79-AAMCO (1-877-792-2626)
Email: askamechanic@aamcocolorado.com
Website: www.aamcocolorado.com